Thursday, 10 March 2016

APINCHOFSAFFRON X MSVAPPAREL - NYC Edition





(clearly not impressed)
Photography credit: Jasmin K @chech.jas

Scripted Hooded Sweatshirt: MSVApparel 

Denim Jean Jacket: Gap 

Backpack: Accessorise 

Brushed Wool Coat (even though you can't really see it): Free People 

...So I went to New York City. 

You will see some more posts on my visit in the next few days/weeks about some great places I got to visit in my trip to New York. But for now... lets just talk MSV Apparel. I mean its technically called a 'scripted hooded sweatshirt' which sounds super American but essentially its a hoodie - a really great one at that. MSV Apparel is start-up clothing brand that one of my good friends designs and creates. Now this is my dream job (or was), so to do this successfully in my eyes is skilful and pretty awesome especially if Jaden Smith and random strangers agree with you. A man stopped me to tell me he loved my hoodie and Jaden Smith said likewise.

"Maxime Singularis Visio Apparel also known as MSVA is derived from a furthest vision concept. Clothing focuses on pure colours and attention to minimalistic detail. Collections include Session 1 featuring the Scripted Hooded Sweatshirt and popular Outdoor Piece (currently sold out) that embody our brand attributes and act as an initiator of whats to come next for Maxime Singularis Visio Apparel in SS16. The new collection is made up of 3 parts kicking off with SS16 and then followed by Autumn and Winter 2016."


I really look forward to watching the development of this clothing line and seeing where it goes next... The black hoodie has definitely initiated excitement and has established an essential piece of clothing. The design itself is fitted on the sleeves with space for your thermal layers for underneath in the body of the hoodie with the freehand scripted print. The side zip detail adds another dimension to the hoodie as well as the longer length - similar to the styles commonly worn by Kanye West which to be fair, girls can still pull off as much as guys.. right?

When it's -14 degrees celsius outside you feel pretty smug that you are in an hoodie - warm, comfy and wearing ABH liquid lipstick (American Doll yas). Of course, in this kind of ridiculous weather I have like another 50 layers including my denim jacket and then my wool coat over the top. Wearing two coats might sound a bit odd but I love to layer on both as it just adds something a bit different, especially when you feel like you are just wearing the same winter coat over and over. This way you can switch up your winter coat, compliment new styles, and try to avoid looking like a snowman!

Watch out for my next few posts about my travels about the crazy New York City and don't forget to check out MSV Apparel :)

-apinchofsaffron x